Creating a Brand

We do more than custom screen printing at Red Alert Screen Printing. We've created an online retail site named Ziraxia. The purpose of Ziraxia.com is to offer a preprint line of T-shirts. My basic idea is that in keeping with our core products, there are still many ways that we can sell what we do. Here's the generals about Ziraxia:

1)We license designs from our members and sell them in our online store, and then we pay royalties to the artists.
2) We have a science fiction theme, centering around MIB / Star Trek style aliens and situations.

We are working on a web comic and doing some videos to help the public get to know our fictitious cast. Here's one below:

Learn Screen Printing

The guys and I are creating a new series of videos all about screen printing. We are titling the series How to Quit Pulling Your Hair Out and Finally Learn Screen Printing. That's a pretty long title, but I don't think people will forget it. If we just titled it Learn silkscreening or some other such thing, it would be hard to tell it from all the really junky tutorials blasted all over YouTube.

Anyway, we already started filming and I'm having a blast. If you want to find out more about the tutorials we are working on go to www.redalertscreenprinting.com/howto